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Vibrant Foods acquires Fudco as South Asian food portfolio grows


By Edward Devlin2021-04-08T10:21:00+01:00
Fudco was one of the first to develop the ‘store-in-store’ concept with Sainsbury’s, which rolled out across 400 stores in 2018
Vibrant Foods has added to its growing South Asian foods portfolio with the takeover of premium nuts and spices supplier Fudco, the platform’s second acquisition in less than a month.
The family run London business complements Vibrant’s existing portfolio of ethnic brands, expanding its plant-based offering and strengthening its consumer reach.
The latest deal for Fudco cemented Vibrant Foods’ position as one of Europe’s leading Asian foods businesses, executive chairman Rohit Samani said. ....

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Vibrant Foods acquires paneer cheese maker Everest Dairies


Vibrant Foods acquires paneer cheese maker Everest Dairies
Vibrant Foods has acquired Everest Dairies as it continues to boost its reach into the chilled groceries market.
The new partnership will bring Everest Dairies into the Vibrant Foods portfolio, alongside recognised Asian food brands TRS, East End and Cofresh.
Already a producer of ghee and margarine, Vibrant’s acquisition of Everest’s brings the family-owned business’s expertise in producing paneer cheese – a fresh, non-aged, non-melting soft cheese used in Indian cooking – to the group.
Vibrant said it hoped to capitalise on a growing demand for protein-rich, meat-free products, a trend for fusions of what it described as ‘inter-regional tastes and cuisines’ and the penetration of paneer in Western markets. ....

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