Snapchat Lines Up Originals Featuring Charli And Dixie D'Amelio, Megan Thee Stallion, Manny MUA
At its 2021 NewFronts presentation, the platform said its 2018 decision to push into original programming “has been one of our biggest achievements” for driving traffic to its Discover feed. According to Snapchat, in the latter half of 2020, 85% of the U.S. Gen Z population tuned in to at least one of its 128 original shows. Across the whole year, more than 400 million people watched its originals and shows from Snapchat’s publisher partners, it added. Originals Snapchat highlighted as having particularly notable traffic included Ryan Reynolds’ Ryan Doesn’t Know, which debuted i...
Source: tubefilter.com