Variety of reasons we're trying to squeeze more into our day, you know, more stress and so forth. but i think if we really make it a point to prioritize sleep getting that seven to eight hours of sleep is really achievable. >> how about people who work overnight shifts? are they able to get seven to eight hours of sleep with the daylight and with kind of the normalcy of the world, the majority of people, you know, going about their things while they're sleeping? >> yeah, i think that gets into circadian rhythm issues and there are different challenges when you have that going on. but once agai...