What does brand HDFC mean to consumers?
Earlier this week, HDFC Ltd. merged with HDFC Bank. But did people ever see them as two separate entities?
Source: afaqs.com
Safety Grid News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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How brands can tell better stories at scale | Advertising
From left: Dheeraj Sinha, Neha Ahuja and Ravi Santhanam On day two of Spikes Asia X Campaign, Dheeraj Sinha, CEO and CSO - South Asia, Leo Burnett, Chetna Soni, senior director and category head – feminine care, P&G, Neha Ahuja, head of marketing – India, Spotify, and Ravi Santhanam, chief marketing officer, HDFC Bank, discussed how brands can make deep connections at scale through storytelling. Giving an example of HDFC Bank’s Safety Grid, Santhanam stated that one can build scale in India while being desirable and staying premium. He said, “When the pandemic s...
Source: campaignindia.in