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Best Media Info: Taking to the stage on Day 4 of Cannes Lions 2023, Dheeraj Sinha, CEO, Leo Burnett South Asia and Chairman, BBH India, and Neha Ahuja, Director, Head of Marketing, Spotify India, talked about the bran| Cannes Lions 2023 News
From left: Dheeraj Sinha, Neha Ahuja and Ravi Santhanam On day two of Spikes Asia X Campaign, Dheeraj Sinha, CEO and CSO - South Asia, Leo Burnett, Chetna Soni, senior director and category head – feminine care, P&G, Neha Ahuja, head of marketing – India, Spotify, and Ravi Santhanam, chief marketing officer, HDFC Bank, discussed how brands can make deep connections at scale through storytelling. Giving an example of HDFC Bank’s Safety Grid, Santhanam stated that one can build scale in India while being desirable and staying premium. He said, “When the pandemic s...