Aerin Lauder: My grandma, Estée, was the ultimate beauty influencer
Aerin Lauder: My grandma, Estée, was the ultimate beauty influencer The family face of Estée Lauder has taken the reins at the beauty powerhouse but the legendary founder remains a powerful touchstone. Aerin Lauder: âI was the same age as my grandmother, actually, when I started my own business.â Simon Upton Save Share Estée Lauder may have built a beauty empire, but for her granddaughter Aerin Lauder, her true genius lay in marketing. âMy grandmother was the greatest copywriter the world has ever seen,â she declares. When she started the company, now celebra...
Source: afr.com