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To help brands efficiently evaluate their spending options across retail media networks in Australia and New Zealand, The Mars Agency developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media
The Mars Agency has become an undeniable leader in experiential marketing across the ANZ region through the acquisition of The In Group, New Zealand’s foremost brand activation agency. Coupled with the spring 2022 acquisition of Australia-based XPO Brands, the deal solidifies The Mars Agency’s
Commercial details haven't been released.
The In Group, New Zealand’s preeminent brand activation agency, is poised to achieve new levels of growth after being acquired this month by The Mars Agency, a global leader in commerce marketing. The acquisition immediately establishes The Mars Agency ...
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