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(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies, has died at 98. Just Born Quality Confections announced We
Ben Hasty/MediaNews Group/Reading Eagle via Getty Images(NEW YORK) -- Ira "Bob" Born, known lovingly as the "Father of Peeps," the famed marshmallow candies,
The family business behind a staple of Easter baskets was founded by a onetime rabbinical student from Berdichev, Ukraine.
Born, a candy company executive known as the "Father of Peeps" for mechanizing the process to make marshmallow chicks, has died. He was 98.
Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make the marshmallow chicks, has died