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Following lockdowns, makeup is colorful, expressive, imperfect and meant to be seen. It’s “girl gaze” makeup.

Lipstick sales just jumped more than 80% Getty Images Face masks and lockdown orders have kept lips largely out of sight in the pandemic. That, consequently, hurt lipstick sales last year. But makeup sellers say the fate of the cosmetics staple is starting to turn around as more people get vaccinated and the pace of social interactions picks up. According to the latest figures from market research firm IRI, which tracks point of sale data at retailers, lipstick sales hit $34.2 million in the four weeks ending April 18, up more than 80% from the same period a year earlier. They still fell shor...

After a year of wearing masks in public, vaccinated Americans are ready to show their faces again and are apparently celebrating by buying lipstick.

Lipstick sales are making a comeback as social calendars fill up again Getty Images Face masks and lockdown orders have kept lips largely out of sight in the pandemic. That, consequently, hurt lipstick sales last year. But makeup sellers say the fate of the cosmetics staple is starting to turn around as more people get vaccinated and the pace of social interactions picks up. According to the latest figures from market research firm IRI, which tracks point of sale data at retailers, lipstick sales hit $34.2 million in the four weeks ending April 18, up more than 80% from the same period a year...