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July 19 2021, 9:33 am | BY Ricki Green | 22 Comments Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period. The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest. ‘Cheerbleeders’ ...
July 19, 2021 10:10 Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period. The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation. Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussi...
May 6 2021, 10:40 am | BY Ricki Green | 34 Comments The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences. The new $9 million Epic Holidays campaign urges Australians to travel further, book a longer stay, and enjoy the benefits of a bigger domestic holiday. Federal Minister for Trade, Tourism and Investment, Dan Tehan, said that now is the perfect time for Australians who have been holding out for a holiday, t...