Meta's retreat from news accelerated in 2023, leaving publishers scrambling for traffic
Meta has been de-emphasizing news across Facebook’s feed, upending many publishers that had come to rely on referral traffic.
Source: nbcsandiego.com
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Reaching readers outside of social media
The old social media platforms are not doing much to drive traffic to news sites anymore. What’s next for Isthmus and other news organizations when it comes to reader engagement?
Source: isthmus.com
When it comes to audience diversity, newsrooms are asking the wrong questions
After hearing from newsrooms disappointed by the overrepresentation of white, older readers in surveys, the Institute of Nonprofit News developed their own tools.
Source: niemanlab.org
Even an engaged local news audience can be reluctant to pay for news, survey finds
A Medill survey of mostly heavy consumers of local news in Chicago found that many don’t pay for local news and don’t believe anyone should have to pay.
Source: poynter.org