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>> they've all signed up with barter exchanges which are helping them boost their businesses without dipping into their company's cash. >> the number one reason to join the trade exchange is new business. a barter company brings you customers that you didn't have. the number two reason to join the trade exchange is new business. >> here's how it works. for a small fee, businesses join a trade exchange. once they provide a product or service for another member, they receive a credit in their barter bank account which they can then use to buy something from someone else in the group. jason iris ...

present "your business" on msnbc. hi there everyone. i'm j.j. ramberg. welcome to "your business" where we give you tips and advice to help your business grow. it has been said many times that you should follow your passion if you want to be successful in business. but sometimes that just isn't enough. what happens if the market for what excites you can't support a successful business? this week we meet a dog sled racer who built a secondary which is to support his primary passion and surprised himself when he discovered they now support each other. ♪ it's a great day for a dog sle...