Are FYC Billboards DOA? Studios Pull Back on Outdoor Marketing Amid Pandemic
Billboard at the Beverly Center. Unable to rely on Oscar voters seeing billboards on their commutes, the industry took initially a hit, but experts say the business is "glacially" coming back. At the start of 2021, L.A. residents used to the city's biannual proliferation of "For Your Consideration" billboards needed only to look skyward for reminders they were still living in unprecedented times. The prevalence of out-of-home advertising (which comprises billboards, bus, bench and other outdoor ads) hawking titles vying for Golden Globes, Oscars and other awards decreased noticeably, observer...
Source: hollywoodreporter.com