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Mumbai (Maharashtra) [India], July 4 (ANI/NewsVoir): With an eye to upscale its regional content repertoire, Applause Entertainment, a venture of the Aditya Birla Group, today announced its expansion in the southern market and sets up a dedicated office in Chennai.
The company has set up an office in Chennai.
Applause Entertainment announced its expansion in the South by setting up an office in Chennai, Tamil Nadu. This decision comes at a time when films like KGF 2, RRR and Pushpa are setting the box office on fire.
At a recently held discussion about Indian OTT content, Danish Khan, Head of SonyLiv, Sony Entertainment Television and StudioNext, sat down alongside Sameer Nair, CEO of Applause Entertainment, filmmakers Ashwiny Iyer Tiwari, Hansal Mehta, Nikkhil Advani, and actor Rana Daggubati to hold discussions about the future of OTT
'India is a land of stories with the greatest mythologies ever written. And they've been written at a scale that puts 'Game of Thrones' to shame in that sense,' says Rana Daggubati.