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Conglomerate ITC will acquire 16 per cent share capital of baby and mother care products brand Mother Sparsh, on a fully diluted basis. Mother Sparsh specialises in premium ayurvedic and natural personal care brands in the D2C (direct to consumer) space. It has a wide range of baby and mother care products based on ayurveda for potent product delivery.
ITC to acquire 16% stake in Mother Sparsh, a D2C ayurvedic and natural personal care brand
ITC, Mother Sparsh,D2C,ITC revenue,Mother Sparsh revenue
The company spent Rs 20 crore for the 16 per cent stake in Mother Sparsh, which has a wide range of baby and mother care products
FMCG major ITC will invest in Mother Sparsh with a focus on the mother and baby care segment, on a 'fully diluted basis', according to the company's regulatory filing today