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Cadent Announces Intent to Acquire Performance Advertising Pioneer AdTheorent - Vimarsana News

Cadent Announces Intent to Acquire Performance Advertising Pioneer AdTheorent

Combined Company Will Connect the Programmatic and TV Ecosystems, Unifying Audience-Based and Performance-Focused Advertising for Buyers and Sellers NEW YORK, April 1, 2024 /PRNewswire/ --...

Converged TV Pioneer Cadent Acquired by Novacap - Vimarsana News

Converged TV Pioneer Cadent Acquired by Novacap

Novacap's TMT VI Fund announces its fourth acquisition, investing in Cadent, a foundational player in the converged TV advertising technology sector....

Cadent acquired by Novacap - Vimarsana News

Cadent acquired by Novacap

North American private equity firm Novacap has confirmed the successful acquisition of Cadent, a provider of platform-based converged TV advertising solutions.

"Novacap Partners with Static Media to Accelerate Growth of Digital Media Portfolio" - Vimarsana News

"Novacap Partners with Static Media to Accelerate Growth of Digital Media Portfolio"

/PRNewswire/ - Novacap, a leading North American private equity firm, announced today that it has entered a partnership with Static Media, an...