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Stater Bros stamps brand on expanded online grocery service

Southern California grocer partners with Mercatus for end-to-end e-commerce platform Stater Bros. Markets is expanding its online grocery presence under its own banner through a partnership with grocery e-commerce specialist Mercatus. Plans call for Stater Bros. to assemble an end-to-end, scalable e-grocery platform from the online shopping front end and fulfillment to payment and digital advertising using solutions from Mercatus’s software-as-a-service (SaaS) platform and technology partners, Toronto-based Mercatus said Wednesday. The Southern California grocer operates 170 stores. “Now more than ever, our customers are looking for the convenience of shopping online,” Pete Van Helden, CEO of San Bernadino-based Stater Bros., said in a statement. “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service.”

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