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Terry Richardson Hire Gives AMD 'Huge Channel Credibility:' Partners

Terry Richardson Hire Gives AMD ‘Huge Channel Credibility:’ Partners
Solution providers say the expertise Terry Richardson developed at HPE and EMC gives AMD a top channel leader to battle the ‘800-pound Intel gorilla’ and drive more market-share gains against the chipmaker’s top rival. ‘He has access to all the top players in the channel. This is a big move for AMD,’ one said.
By
Steven Burke March 08, 2021, 04:40 PM EST
AMD’s decision to hire channel superstar Terry Richardson as its North America channel chief gives the up-and-coming chipmaker instant credibility as it mounts a more aggressive channel charge against Intel, partners said. ....

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AMD Nabs HPE Channel Superstar Terry Richardson: Exclusive

AMD Nabs HPE Channel Superstar Terry Richardson: Exclusive
AMD has hired 11-year Hewlett Packard Enterprise veteran Terry Richardson as its North America channel chief, a role that puts him in charge of all of the chipmaker’s partner relationships for commercial sales of CPUs and GPUs through server and PC OEMs as well as distributors. ‘It presented an opportunity to really define the ultimate channel go-to-market strategy,’ Richardson tells CRN.
By
Dylan Martin March 08, 2021, 04:40 PM EST
AMD has hired former Hewlett Packard Enterprise channel superstar Terry Richardson to lead commercial channel sales in North America as the chipmaker doubles down on solution provider partners to ramp up competition against Intel and Nvidia. ....

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