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As pressure on consumer wallets continues, keeping the lid on volume growth, European retailers have joined national brands by increasing the share of
Private label accounted for 64% of volume sales in the six largest markets across Europe in the 12 months to February 2024, Circana said.
FMCG brands need to focus on ensuring they do not become less relevant as the weak recovery of grocery sales continues into 2024.
While consumers are spending less, inflation continues to boost FMCG sales. A new report finds growth and resilience are possible through strategic pricing structures that support new product development (NPD) and sustainability.
While consumers are spending less, inflation continues to boost FMCG sales. A new report finds growth and resilience are possible through strategic pricing structures that support new product development (NPD) and sustainability.