Sarah Dankhoff News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Dankhoff told the Journal-News in January that in 2024, businesses don’t need to have the wind from High and Main streets under their wings to see success.

Photograph by Lance Adkins It’s more a feeling than a description: warmth, coziness, safety. It’s marked by cinnamon scents, or maybe bergamot, or clove. There are soft textures, dim lighting, and twinkling lights. When Sarah Dankhoff opened Hamilton’s Wildfire Hygge Goods in August 2019, it was called Wildfire Home and Gift. But the name didn’t feel right. She told a friend, who had an idea. “She brought up the word hygge, which I was very familiar with,” Dankhoff says. In fact, she had considered using the word in the store name before opening, but she worried it would push awa...