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Brands are making a beeline to sign up fast-bowling sensation Mohammed Shami, whose endorsement fees has doubled to about ₹1 crore per deal during the ongoing ICC Mens Cricket World Cup as he has turned the new poster boy of Indian cricket following his record-breaking wicket haul.
Nutrition and health, beverages, electronics and headphones companies, in particular, are keen to sign up Shami as their brand ambassador, said Saurajit Chatterjee, founder of Flair Media, a Kolkata-based athlete and sports management company which represents the 33-year-old right-arm fast bowler.