Hell Energy Drink News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Amid a surge in consumption, particularly among teenagers and athletes, government officials are considering tighter regulations for caffeinated energy drinks. Concerns over potential health risks from excessive consumption prompt reevaluation by the Food Safety and Standards Authority of India (FSSAI). Proposed changes may include mandatory disclosures of caffeine content and consumption limits on packaging. Industry players like PepsiCo and Coca-Cola await official directives amidst rising scrutiny.

Brands are making a beeline to sign up fast-bowling sensation Mohammed Shami, whose endorsement fees has doubled to about ₹1 crore per deal during the ongoing ICC Mens Cricket World Cup as he has turned the new poster boy of Indian cricket following his record-breaking wicket haul.

Nutrition and health, beverages, electronics and headphones companies, in particular, are keen to sign up Shami as their brand ambassador, said Saurajit Chatterjee, founder of Flair Media, a Kolkata-based athlete and sports management company which represents the 33-year-old right-arm fast bowler.

  Forscope Romania, the largest software broker focused on buying and selling second hand software in Central and Eastern Europe, is drawing attention on ...

In Hungary, a beverage manufacturer claims to have produced the 'world’s first’ energy drink completely designed by AI.