Week at a glance: DIGIXX 2024; Digital dialogue IPL 2024 ad blitz; Performance marketing
Week at a glance: DIGIXX 2024; Digital dialogue IPL 2024 ad blitz; Performance marketing
Source: adgully.com
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energy drinks: Growth of caffeinated energy drinks makes Govt anxious
Amid a surge in consumption, particularly among teenagers and athletes, government officials are considering tighter regulations for caffeinated energy drinks. Concerns over potential health risks from excessive consumption prompt reevaluation by the Food Safety and Standards Authority of India (FSSAI). Proposed changes may include mandatory disclosures of caffeine content and consumption limits on packaging. Industry players like PepsiCo and Coca-Cola await official directives amidst rising scrutiny.
Source: indiatimes.com
Brand imitation: Flattery, or a ploy?
Dabur, Thums Up, & Patanjali are all doing it. But here’s why, and here’s how.
Source: afaqs.com
IPL 16: 88 new brands, 17 new categories advertised in 63 matches
IPL 16: 88 new brands, 17 new categories advertised in 63 matches: TAM Sports
Source: adgully.com
70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16: TAM
70 new brands, 16 new categories advertised on TV in 35 matches of IPL 16
Source: adgully.com