The number one way to protect kids and kids' households and school environments and communities from covid spread. >> is there a different message, or is it the same message? we know, for example, high hesitancy in some segments of the african-american community because of historical issues. high hesitancy in maybe the wider, rural areas for political reasons. is it the same message to break through, or do you need to tailor it? >> how we approach talking to specifically black and ethnic populations, especially across the south, is to hedge the concern. instead of calling it hesitancy, there i...