CT Innovations launches ad campaign to highlight state's bioscience sector
Rebranded as “Where Science Lives,” Connecticut is being marketed nationwide as the perfect place to start or grow a bioscience company under a new initiative by Connecticut Innovations. With a website, digital ads and social media postings, the campaign highlights recent expansions and blockbuster funding rounds by state companies including Sema4 and Arvinas. “The hope is that this campaign highlights what most of us who live here already know – companies can succeed here because of access to capital, resources and top talent, which are essential for growth,” said Matt McCooe, CE...