On brand for Bakersfield: Graphic designer develops key logos for CSUB's 50th
1 of 6 Shannon LaBare, a brand strategist, graphic designer and alumna of Cal State Bakersfield, created a suite of logos for the yearlong celebration of the university's 50th anniversary. "The way I approach every project is to ask, 'Why this, why now? Who's going to look at it? Why is this important and impactful to an organization?' And then I try to pull out feelings." Charizma Co. by Rubi Z Versions of CSUB's 50th anniversary logo, created by Shannon LaBare, an alumna of the university and owner of Purveyor Branding Co. in Bakersfield. LaBare worked with local ill...
Source: bakersfield.com