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Carmel-based Hageman Group, Indianapolis-based Allos Ventures and Indianapolis-based Elevate Ventures Inc. all participated in the funding round.
Courtesy of Traction NEW ACCOUNTING TOOL: A move to cloud-based software design means Traction users have improved access to farm management information. Traction is a cloud-based accounting application that brings a new approach to managing the farm. Brian Stark was looking for a job. His position had ended at Trimble, where for more than 10 years he was involved in farm accounting and other tech-related areas, including FarmWorks software. He knew he could turn to opportunities at another tech firm, but a different idea appealed to him and two other colleagues — ...
By 1/14/2021 In order to manage financial information and overall farm profitability, farmers have had to choose between non-farm-specific applications or legacy desktop software. This presented two challenges. Not only was it difficult to integrate accounting to field-level analysis, using older software that wasn’t always supported made it tough to maintain. The founders of Traction want to give farmers a better option. The platform captures all of a farmer’s financial and field information to provide an accurate view of operational performance using cutting-edge techno...