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Great news from the owners of Legoland and Alton Towers, just in time for the Easter holidays too. Merlin Entertainments – the nice guys behind Chessington World of Adventures Resort, Alton Towers Resort, Sea Life, Legoland and basically anywhere you may have been planning to take the kids during this or any future school break – is planning to introduce “a dynamic pricing model”.
Merlin - with around 25 parks spread across Americahas - unveiled plans to charge more during peak times to offset a decline in theme park visitors.
Theme parks are the latest industry to implement a form of surge pricing.Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic
It may soon cost people a little more to visit Legoland California on certain days as the theme park's parent company announced plans to bring surge pricing to its ticket sales.
Merlin - with around 25 parks spread across Americahas - unveiled plans to charge more during peak times to offset a decline in theme park visitors.