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Twitter bolsters subscription plans with ad-free news | Tech/Gadgets

Wednesday, 05 May 2021 11:13 AM MYT
Twitter has been struggling to create ways to make money from its service without disrupting the real-time flow of posts that has been it defining characteristic. AFP pic
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SAN FRANCISCO, May 5 ― Twitter yesterday said it is buying Scroll and its ad-free news app to bolster a coming subscription service, and channel money to journalism in the process.
The global one-to-many messaging platform did not disclose how much it is paying for Scroll, which owns the Nuzzel app.
“Scroll will become a meaningful addition to our subscriptions work as we build and shape a future subscription service on Twitter,” Twitter product manager Mike Park said in a blog post. ....

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Twitter Buys Scroll and Its Ad-Free News App With Aim to Bolster Upcoming Subscription Service

News publishers get attention and money in the process.
As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet, or a writer s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content, Park said.
Twitter has been struggling to create ways to make money from its service without disrupting the real-time flow of posts that has been it defining characteristic.
Twitter last week reported weaker-than-expected earnings and disappointing user growth.
A key figure of average monetisable daily active users was below expectations at 199 million, an increase of 20 percent from a year ago. ....

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Twitter Acquires Scroll for Paid Subscription Model

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In an effort to push forward with a subscription-based model, Twitter has now acquired Scroll.
Providing a service that allows users to view content from publishers ad-free, Scroll has previously worked with
Buzzfeed,
Vox and
Rolling Stone, and will no doubt play a large part in Twitter’s plans to transform into a paid subscription service. While the social media platform hasn’t revealed exactly how Scroll will function within its ecosystem, the latter’s CEO Tony Haile tweeted that his company’s mission is to scale up its operations so Twitter users can “experience an Internet without friction and frustration.” ....

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Twitter Acquires Scroll To Bolster Its Planned Subscription Service

Twitter Acquires Scroll To Bolster Its Planned Subscription Service
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Twitter acquires news startup Scroll

The deal will help Twitter build a subscription feature, such as letting users access premium features from news outlets or a writer's Revue newsletter ....

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