From keyword stuffing to semantics: building better SEO programs
Here’s a question we get all of the time – “how can our business appear at the top of search results?” The answer is through something called Search Engine Optimisation (SEO). How exactly to do SEO effectively and impactfully is a bit more complicated. In the past the main tips to succeed in SEO was to create content that contained a high density of keywords and ensure that the back end of the site was optimized, this included keyword metadata, relevant back links, and labelled images. That’s no longer the whole story.
Source: cognitomedia.com
