Online search will drop by 25% by 2026, these may be the big change drivers |
According to a report by Gartner, the search engine volume is likely to reduce by 25% as the search marketing is expected to lose its market share to AI chatbots and other virtual agents by 2026. GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. Companies will need to focus on producing unique content that is useful to customers and prospective customers.
Source: indiatimes.com