Spar adds first bag-in-box wine to own-label range
Spar is launching four new, own-label wines, including its first bag-in-box format. The convenience retailer’s Crisp White and Fresh Rosé will be available in a 2.25-litre bag-in-box format from tomorrow (29 April). They will be priced at £14.99 and supported with in-store PoS and digital communication. “The bag-in-box wine category has experienced double-digit growth over the last year with this trend set to continue into summer 2021,” said Spar UK brand manager Adam Georgiou. “Our two new bag-in-a-box SKUs are a product extension of our already popular Crisp White and Fresh Rosé ...
Source: thegrocer.co.uk