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>> while those appealing and ego boosting orders would be a dream for many small business owners, over time they were more of a frustration for cass and his team. he wanted to make sure the deals worked so he had to make strategic decisions. cost was the biggest factor. >> we couldn't do the work they wanted us to in the united states mainly because of labor. rather than starting to turn that work away in 2003 we opened a satellite location which was in guatemala. >> in his mind, the second factory was designed to get and keep business. >> we were looking at it as the business is going oversea...

Retailers for years. >> as we started moving into the 2000s, tie-dyes were becoming more popular. >> while those appealing and ego boosting orders would be a dream for many small business owners, over time they were more of a frustration for cass and his team. he wanted to make sure the deals worked so he had to make strategic decisions. cost was the biggest factor. >> we couldn't do the work they wanted us to in the united states mainly because of labor. rather than starting to turn that work away in 2003 we opened a satellite location which was in guatemala. >> in his mind, the second factor...

Team. >> and we had little bit more consistent business. it would have been a lot easier. >> he wanted to make sure the deals worked. and so he had to make strategic decisions. cost was the biggest factor. >> we couldn't do the work they want is us to in the united states. mainly because of labor. and so rather than starting to turn that work away in 2003, we opened a satellite location which was in virginia. >> as a entrepreneur, he understood why companies took their production to other countries. >> the wages at that time were about $12 a day. and $12 a day was everything, all included. >> ...