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In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing .

In marketing and e-commerce, conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is a crucial metric businesses use to measure the effectiveness of their marketing efforts and website optimisation strategies. A high conversion…

Farther Afield: Art the Old-Fashioned Way Brian Allen Photograph courtesy of the Florence Academy of Art. I’ve been intrigued by the Florence Academy of Art in Italy for years. It’s a small, prestigious art school that revived the kind of education Thomas Eakins, John Singer Sargent, Abbott Handerson Thayer, and George de Forest Brush had, as well as hundreds of other Americans who studied in Paris in the late nineteenth century. It’s an atelier and draws on teaching principles once used in the best French art schools but also by the Old Masters. I visited in September. There are 130 s...