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DUBUQUE, Iowa – The upcoming virtual Driftless Region Beef Conference will host speaker Dr. Brenda Boetel. Dr. Boetel is the University of Wisconsin-River Falls Professor and Department Chair of Agricultural Economics and UW Madison Division of Extension Agricultural Marketing Specialist. Iowa State University Extension beef specialist Denise Schwab said Boetel will give viewers an insight on current market trends and the 2021 agricultural market outlook. “The market outlook provides producers with market insight to make best management practices, and as 2020 markets have shown, it can be...

Tyler Harris CONSUMER TRENDS: Shawn Darcy, director of market research for the National Cattlemen's Beef Association, will discuss consumer trends, marketing efforts to reach consumers and changing dynamics of what consumers prefer. Virtual conference will address consumer perceptions of beef, and programs helping to create and sustain demand for beef. Dec 22, 2020 The 2021 virtual Driftless Region Beef Conference on Jan. 26-28 will feature discussions on “What consumers say they need and want” beginning with a presentation from speaker Shawn Darcy, director of m...

December 13, 2020 at 9:25 pm CST IOWA CITY, Iowa — The upcoming virtual Driftless Region Beef Conference will feature Frank Mitloehner, a professor and air quality specialist at UC-Davis, as the leadoff speaker. Mitloehner will discuss greenhouse gases and the sustainability of beef cattle production. His presentation will explain factors of climate change, livestock impacts and the importance of ruminant livestock in the midst of growing pressures from environmental groups. Understanding the facts and fiction behind livestock production and emissions is the first step in debunking the ...