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Effective strategy. the type of women they particularly need to reach, they're suburban women but suburban white women. they're also single white women under the age of 50. those are the voters they're going against. if you look at a state like colorado, a state like virginia, you can't turn on the television here without seeing ads that are specific wli targeted to women that talk about mitt romney's desire to end planned parenthood, end the funding for planned parenthood. in some of his more conservative views about abortion. this is very much a throwback to 2008 when john mccain himself rea...

Do that on day one, approve the keystone pipeline. it's romney laying out beginning to lay out his agenda with as i said a generally positive ad. and in the states that we know are going to be so important, ohio again, virginia, north carolina, these -- and iowa is the fourth state that this is running. these are states that better get used to seeing ads. they're going to see a ton of them this year. >> and finally, joe biden. in ohio, he did an interview with an nbc affiliate and it was wtov. and he was asked about the fact that 40% of democrats in the west virginia primary last week voted fo...