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Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definition of period poverty*, as shown in the film, is a lack of safe access to period products due to fin...

Adam&eveDDB and director Margot Bowman worked with a psychology expert to make the intense advert for Hey Girls as infuriating as possible, to incite action.

A psychological study is at the heart of a campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by Adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action.

April 16, 2021 id=share> Today, California’s Office of Environmental Health Hazards Assessment released a ground-breaking, peer-reviewed report concluding that synthetic food dyes negatively affect children’s behavior.  Such a comprehensive and rigorous assessment has never been undertaken before. The final health effects assessment provides authoritative validation of what multiple independent reviews already concluded: that synthetic food dyes can cause or exacerbate behavior problems in some children.  The peer-reviewed assessment used a state-of-the-art approach combining systematic...

Gary Bartz JID006 (Jazz is Dead) Listen Live: In The Garage is on the air right now! Call 519-971-3630 in Windsor or 1-855-344-2526 in Detroit or drop us an email to let your voice be heard.Play Hi-Fi StreamPlay Lo-Fi Stream