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YouTube Millionaires: Sadie Aldis Organizes Her Life On YouTube—And Her Digital Merch Helps Viewers Organize Theirs Welcome to YouTube Millionaires , where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life.  Sadie Aldis is nothing if not organized. Her But the one t...

The former college football kicker and content creator has over 6 million followers across social media platforms. Popular YouTube content creator Donald De la Haye Jr., also known as Deestroying, has signed with WME. The former college football kicker out of the University of Central Florida (UCF) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok. WME will help build out De La Haye Jr.'s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing...

The Creator+ leadership team The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm.  There's another player in the digital content race. Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creator+. Now it's setting the roster for its Hollywood-facing wing, tapping leadership for the content s...

Instagram accidentally widely expanded a test to remove public "like" counts on Tuesday.  It was because of a bug, but signals Instagram is still working on potentially removing like counts. Here's how such a change could impact the influencer industry, according to creators and insiders. What is Instagram without "like" counts?  Many users found out after Instagram on Tuesday suddenly — and accidentally — expanded widely a test to remove the public displays of the number of likes. The test didn't actually remove the functionality of likes, since creators could still see the total numbe...

Netflix created a challenge-style campaign with a custom filter, hashtag, and sound to promote the show. TikTok star Dexter Mayfield was part of that campaign, and said that as soon as the ad was re-posted by Netflix and promoted in the app, it took off. The 15-second video of Mayfield dancing currently has over 47 million views and the #SelenaNetflix hashtag has since accumulated over 4.7 billion views.  Watch how Selena and her family chased their dreams and navigated the highs and lows of success #selenanetflix♬ Como La Flor - Selena "I definitely did not expect me doing the Selena chal...