The Creator+ leadership team The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm. There's another player in the digital content race. Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creator+. Now it's setting the roster for its Hollywood-facing wing, tapping leadership for the content studio. The studio will be led by longtime digital media executive and producer Adam Wescott, who hails from Select Management Group. Wescott, who developed and produced content around digital creators like Eva Gutowski, Gigi Gorgeous and Lauren Riihimaki, departs Select two years after he and co-founder Scott Fisher merged operations with Lisa Filipelli's Flip Management.