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Spearad introduces revolutionary Selective Programmatic Advertising for Addressable TV
FRANKFURT, Germany, March 17, 2021 /PRNewswire/ Spearad, a pioneer in addressable TV advertising, introduced Selective Programmatic for addressable TV advertising.
Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their digital channels.
Traditional programmatic advertising automatically fills an ad slot with an available advertising campaign. The choice of campaign and advertising content usually sits with the media buyer. TV providers and broadcasters have limited possibilities to apply requirements or rules for what advertising content they accept. This does not meet the working methods and adver ....

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