Spearad introduces revolutionary 'Selective Programmatic Advertising' for Addressable TV
Spearad introduces revolutionary 'Selective Programmatic Advertising' for Addressable TV FRANKFURT, Germany, March 17, 2021 /PRNewswire/ -- Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their di...
Source: finanznachrichten.de