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Employees took an internal message board on january 6th to blame facebook for the attack on the capitol. i'm joined now by jake ward who covers technology for nbc news and spoke exclusively officer of content safety. they've both been going through the documents for weeks now. so jake, we've suspected facebook of stoking hate through misinformation in some form or fashion for quite a long time. what do the documents show us that we didn't know? >> what's notable here is that these documents are not written by outside critics. they are not written by journalists. they are not written by academi...

And facebook knew that the groups were planning on facebook, because originally they right around the election, they turned them off and said no, they shouldn't be allowed to. as they sort of vamped back up, and at one point stop the steal groups were the fastest growing groups on all of facebook, of the whole platform in the whole world. and the platform had no protections in place to stop it. so that internal report actually said that facebook was hoping that they could do better next time. >> oh. well, that's comforting. if we went under the hood at other social media companies, at twitter,...

Pored over tens of thousands of internal facebook documents including the turmoil and disallusionment within the company about its role in spreading misinformation and calls to violence. and later, time is running out for democrats to reach a deal on climate provisions before the climate summit. mate . . all they need is a bike and a full tank of gas. their only friend? the open road. i have friends. [ chuckles ] well, he may have friends, but he rides alone. that's jeremy, right there! we're literally riding together. he gets touchy when you talk about his lack of friends. can you help me o...

Across millions of people around the world. what we're seeing here is not just that broad sense of dissatisfaction, but very specific things. there are individual studies and posts from within the company that say specifically negative information is reshared more often, that it correlates with misinformation, that, in fact, the numbers of posts taken down that are either incitements to violence or hate speech may be far lower than what we've understood publicly. facebook for its part says we're extremely transparent. we've hired over 1,000 researchers and only do that to make the product bett...

In some of the internal reports we saw them building upon research that had already been done with youtube to see how the video and recommendation machines pushed people into rabbit holes. we see the same things at other social media companies. the thing that stands out is that facebook really does have the industry leading in-house research organization. they have geniuses with ph.d.s working with them to figure out problems. they've done a good job. the documents show through the heart breaking messages from former and even current employees that say they feel like their visions of changing ...