Stay updated with breaking news from Sensibly Weird. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author
Opinion: India and it’s entrepreneurial spirit can be spurious in certain quarters
Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories Subhas Warrier Kerala is known for its bakery culture. Legend has it that the early day’s influence of the Anglo food habits brought out an enterprising community of people who learned to bake their own bread and cakes. Hence the ubiquitous bakery in every nook and corner of the state. So much so that half the Mallus cannot do without fulfilling their daily appetite for puffs and a ho...