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Based on an innovation he witnessed during the pandemic in Kerala, the author has a dare for marketers in the consumer packaged goods and durables categories Subhas Warrier Kerala is known for its bakery culture. Legend has it that the early day’s influence of the Anglo food habits brought out an enterprising community of people who learned to bake their own bread and cakes. Hence the ubiquitous bakery in every nook and corner of the state. So much so that half the Mallus cannot do without fulfilling their daily appetite for puffs and a host of regional savouries such as Unnakaya, Pazham Pori (the famous yellow banana fritters) and such varieties. ....
Subhas Warrier Kerala is known for its bakery culture. Legend has it that the early day’s influence of the Anglo food habits brought out an enterprising community of people who learned to bake their own bread and cakes. Hence the ubiquitous bakery in every nook and corner of the state. So much so that half the Mallus cannot do without fulfilling their daily appetite for puffs and a host of regional savories such as Unnakaya, Pazham Pori (the famous yellow banana fritters) and such varieties.
Most bakeries are run by the Christian community and each town has its own favourite bakery. There are local brand names making their mark and one such bakery goes by the name Mango, Mango Bakeries in Thrissur. ....