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'BRAND WHAT-IFS" Imagines Bold New Directions for Legacy Brands – PRINT Magazine

In this SVA Branding project, Serious Studio designer Deane Cruz imagines IRL Lego houses, Lexus baby strollers, and Glossier for pets. ....

Michael Bierut , Deane Cruz , Master In Branding Program , York City School Of Visual Arts , New York City , Visual Arts , Branding Program , Executive Creative Director , Serious Studio , Brand What Ifs , Lazy Oaf ,

Second Generation Spirits Maker launches Kasama, a New Wave of Rum

Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Second Generation Spirits Maker launches Kasama, a New Wave of Rum
KasamaFebruary 12, 2021 GMT
New York, New York, Feb. 12, 2021 (GLOBE NEWSWIRE) Introducing Kasama, a new, small-batch rum brand that aims to redefine the next generation of both rum drinkers and spirits makers from female founder Alexandra Dorda - the daughter of Tad Dorda who co-founded Belvedere and Chopin Vodka in the early ’90s. Leaving behind the typical tropes associated with old-school rum brands like sailors and pirates and absent of a heavily spiced flavor profile, Kasama brings a refreshing approach in palate, production, and branding to a category in need of a breath of fresh air. Paying homage to Alexandra’s Filipino-Polish heritage Kasama is distilled in the Philippines, bottled at her family’s distillery in Poland, and enjoyed now, in the United States. ....

New York , United States , Stanford University , Alexandra Dorda , Berger Kasama , International Relations , York Wine Exchange , Tad Dorda , Chopin Vodka , Old Fashioned , Serious Studio , Hi Time Wine Cellars , New York Wine Exchange , Broadway Wine , Total Wine , Beverage Depot , Kasama Rum , Chobani Yogurt , Marketing And Advertising , Corporate News , Distillery Operation , North America , Consumer Products And Services , Beverage And Tobacco Products Manufacturing , Alcoholic Beverage Manufacturing , Brands And Branding ,