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An organization paid $20 million for two commercials that are set to appear during the Super Bowl, starring none other than Jesus Christ.
David Morring of Dallas’s Lerma is one of the creative minds behind the “He Gets Us” campaign, which targets “spiritually open skeptics.”
The campaign will ultimately spend $1 billion to humanize Jesus and Christianity, asking “How did the world's greatest love story become known as a hate group?” The ads are funded, in part, by Hobby Lobby, known for its advocacy of conservative causes.
A multiyear, billion-dollar effort to "market" the message of Jesus Christ to a skeptical population will get high visibility Sunday, when the "He Gets Us" campaign airs two commercials totaling 90 seconds during the Super Bowl.
The He Gets Us campaign is trying to rebrand Jesus to Super Bowl viewers. But who are they trying to reach, and why?