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(RNS) — If people want to spend their millions promoting Jesus, they can. It’s a free country, after all.

He Gets Us ran one 60-second and one 30-second spot as part of its mission to “reintroduce” the masses to “the Jesus of the Bible”. 

MSNBC host Joy Reid trashed a pair of Christian-themed ads that played during the Super Bowl on Sunday night, claiming Jesus would've "never" spent money on TV ads.

Differences with a tagline, jesus loved the people we hate. but what those ads didn't tell you is who was behind the he gets us campaign. it's part of a $100 million campaign to help promote christianity and build the brand of jesus, according to its backers, because his brand has never been built before. most of its donors are anonymous, but david greene, founder of hobby lobby, the craft store with a history of funding right wing religious causes, is a donor. as leaver news points out, he gets us is a subsidiary of the servants foundation, a kansas nonprofit, adding that between 2018 and 202...

The Christian “He Gets Us” campaign, which is bankrolled in part by the founder of Hobby Lobby, reportedly spent $20 million on the commercials.