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Million education campaign warning kids not to be marijuana lab rats. they pass emergency rules requiring edibles to be sold in smaller portions, more clearly marked, and delivered in newly designed childproof packaging. in an industry working without the support of bank loans, these new costs are serious roadblocks. >> the rules, which consist of approximately 35 pages, that was debilitating. >> we put some additional requirements on the manufacturers, and we passed that rule in emergency fashion so we could get safer edibles out in the marketplace sooner rather than later. >> i wouldn't say ...

Million education campaign warning kids not to be marijuana lab rats. they pass emergency rules requiring edibles to be sold in smaller portions, more clearly marked, and delivered in newly designed childproof packaging. in an industry working without the support of bank loans, these new costs are serious roadblocks. >> the rules, which consist of approximately 35 pages, of what is major overreaction, that was debilitating. >> we put some additional requirements on the manufacturers, and we passed that rule in emergency fashion so we could get safer edibles out in the marketplace sooner rather...

Manufacturers, and we passed that rule in emergency fashion so we could get safer edibles out in the marketplace sooner rather than later. >> i wouldn't say that the government is a partner with the industry right now. we battle every day on new information that comes out and new rules that possibly could be made. ten milligrams is a serving that if you sell one ten-milligram serving size alone, then it just has to be in an opaque package. >> it's a 25-milligram bar. people can eat that in one serving. it's got a $1.50 clip on it, which is the most expensive thing in this bar. and it's trash. ...

Demands the government take action. >> they're extremely potent. they're on the shelves, and yes, the state now is trying to do something about it. >> the government launches a $2 million education campaign warning kids not to be marijuana lab rats. they pass emergency rules requiring edibles to be sold in smaller portions, more clearly marked, and delivered in newly designed childproof packaging. in an industry working without the support of bank loans, these new costs are serious roadblocks. >> the rules, which consist of approximately 35 pages, that was debilitating. >> we put some addition...

Information that comes out and new rules that possibly could be made. ten milligrams is a serving that if you sell one ten-milligram serving size alone, then it just has to be in an opaque package. >> it's a 25-milligram bar. people can eat that in one serving. it's got a $1.50 clip on it, which is the most expensive thing in this bar. and it's trash. it's $1 million a year for packaging. i can't believe i just said that out loud. >> i don't know how much it's going to cost us yet. i know that we're going to have to change the labels on everything. >> the packaging will completely change every...