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Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.

Dalda's latest campaign centres on a mother and her son and showcases their journey through time.

How the Servis Shoes ad from 2012 came back with a bang in 2020 to entertain us.

The unassuming white leather high-top sneakers with green-and-yellow trim are a best seller for a roughly half-dozen shoe vendors in a sprawling bazaar in the northern city of Mazar-i-Sharif. But they are not in demand because they’re the latest fashion trend. For many Afghans, the sneakers evoke only one emotion: fear. That’s because they’re beloved by Taliban fighters as a status symbol even as they have become a gruesome marker of an unending war, the sneakers’ white silhouette often cutting across Afghanistan’s battlefields of dirt, sand and blood. Called Cheetahs, the s...

In Afghanistan, Follow the White High-Tops and You’ll Find the Taliban The sneakers have been worn by Afghan fighters over multiple generations, but they’ve become a gruesome marker of the Taliban’s violent insurgency. Members of a Taliban Red Unit in Laghman Province, Afghanistan, in March. The sneakers they wear have become synonymous with violence.Credit...Jim Huylebroek for The New York Times Photographs by Jim Huylebroek MAZAR-I-SHARIF, Afghanistan — The unassuming white leather high-top sneakers with green-and-yellow trim are a best seller for a roughly half-dozen sh...