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Nielsen and Vizio today announced a multi-year agreement that provides Nielsen with “precise glass-level viewership data” powered by Inscape Smart TV data. The deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed around the clock by Inscape’s systems. Nielsen, which licensed Inscape for […]
Neilsen expands rights to use VIZIO’'s Inscape ACR data from approximately 20 million VIZIO TVs
Media mogul Byron Allen claimed in a lawsuit that TV ratings company Nielsen Holdings Plc is providing “unreliable” counts of viewers.
(Image credit: Getty Images) NEW YORK—The Media Rating Council has issued a statement that Nielsen had understated local viewing earlier this year, with smaller markets exhibiting the most problems. In May, the MRC had criticized Nielsen’s underreporting of national viewing during the pandemic and it is now reporting similar discrepancies in local viewing among the 56 local metered markets it studied. “The results show an overall understatement of reported viewing estimates, which is of a similar dimension to the understatements that were seen in the earlier set of national analyses c...