Return Path Data News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data

The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic. The two parties have been working together in measuring Czech audiences since 2002, with the latter originally Mediaresearch and now Nielsen Admosphere. According to the contract that ATO…

Best Media Info: Addressing the Big Picture Summit organised by the Confederation of Indian Industry, I&B Ministry Secretary Chandra said direct-to-mobile broadcasting has the potential to increase TV viewership manif| Television News

In response to the show-cause notice sent by the Information & Broadcasting Ministry, Airtel claims it does not sell viewership data. However, the DTH company did not explain why some news channels ran ads claiming leadership positions basis data provided by Airtel

The government’s order comes 15 months after the agency paused the release of the data amid a row over the alleged manipulation of ratings.